S1 E1: We Have It In Our DNA With Kevin Bennett

In episode 1, we speak to Kevin Bennett, who has been a custodian of the Chelmsford Star Co-op brand for over a decade.From inherited loyalty and changing tastes to the rise of social media, Kevin offers a fascinating insight into building and maintaining awareness for a historic brand. Join us as we uncover the balance between staying relevant to the current generation, and staying true to a 155-year legacy.Chelmsford Star Co-op: www.chelmsfordstar.coopChelmsford Star Co-op socials: @cstarcoopGet Better in Chelmsford LinkedIn: http://linkedin.com/company/get-better-in-chelmsfordGet Better in Chelmsford Eventbrite: https://www.eventbrite.com/cc/get-better-in-chelmsford-digital-marketing-2824269 Created in collaboration with:Better Agency @betteragencyChelmsford City Council: @chelmscouncil