S1: Ep 12 Sam Parra: A Wine Business Uncorked

On this episode, we're uncorking a conversation with Sam Parra, a true visionary and rising star in the Oregon wine scene. A third-generation wine industry professional, Sam's last name, "Parra," literally is the Spanish word for "vine" - how appropriate!We dive into his journey from growing up in Napa Valley to launching his own brand, Parra Wine Co. We discuss how he's a living embodiment of passion and heritage, and why his boutique label is garnering so much attention. Sam shares the story behind his new wine releases and how he stays on top of innovative wine trends. Named to Wine Business Monthly's "Hot Brands" list and Wine Industry Advisor's "Most Inspiring People" of 2024", tune in to hear how Sam is a trailblazer in the wine industry and focused on lifting up the Latino community.