S1 Ep 2: Inside the C-Store with Jeff Lenard

In this episode, we welcome Jeff Lenard, vice president of media & strategic communications at the National Association of Convenience Stores, to discuss how the industry is innovating to attract and retain talent amid flat economic growth and a shrinking labor pool. From creative training programs to community-driven recruiting tactics—and even the sector’s vital role in combating human trafficking—Jeff outlines bold strategies that will separate the winners from the rest. Tune in to learn what convenience stores are doing today to keep America moving tomorrow, and pick up practical insights you can apply to your own organization.