S1 EP04 Building trust through digital change - with Ross Taylor

In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Ross Taylor, Digital Change Consultant.   In this episode, we talk digital transformation and building trust in the healthcare and pharma world.    Including -  Where digital transformation meets behaviour change The role of health literacy and access to health information  Ross's take on why techology - by itself - fixes nothing How healthcare companies can build trust - a simple model (with some new additions!)    You can connect with Ross: On LinkedIn - https://www.linkedin.com/in/rosstaylor/ At  www.invosphere.co.uk Or via email: [email protected]    _________________   Links and resources mentioned by Ross:  Think big start small scale fast, the book on Amazon - https://www.amazon.co.uk/Think-Start-Small-Scale-Fast/dp/097365547X Justin Trudeau quote "Never before has change...." - https://www.changequest.co.uk/resources/tackling-pace-change-head-on/ Edelman Trust in Healthcare special report - https://www.edelman.com/trust/2023/trust-barometer/special-report-health   Health literacy really matters - http://annals.org/aim/article-abstract/747040/low-health-literacy-health-outcomes-updated-systematic-review   Ken Blanchard's Trust Model - https://www.mindtools.com/a3wluuu/blanchards-abcd-model-of-trust   Accenture report on AI - “3 out of 4 C-suite executives believe that if they don’t scale artificial intelligence in the next five years, they risk going out of business entirely.  The same number who admit they struggle with scaling AI projects across their business.” - https://www.accenture.com/gb-en/insights/artificial-intelligence/ai-investments