S1 EP06 - Love Thy Agency - with Inara Sihat

Summary: In this episode, Lizz is joined by Inara Sihat, heads of the Account Manager team at Medico Digital.    They get down to the nitty-gritty of agency-client relationships in healthcare and pharma, exploring what makes them tick, where things can go wrong and how clients can get most bang for their buck when working with agencies.   Including:  Different strokes for different folks: Clients and agencies come in all shapes and sizes - We explore how to adapt the approach to make each unique partnership work.  Why settle for meh? It's time to address the elephant in the room – why do clients stick with agencies who aren't delivering? We delve into the psychology of sticking with a bad deal and offer tips for clients who are struggling with a lacklustre agency partner. Dream clients: We unpick what client attributes help to build strong, successful client-agency relationships (spoiler alert: it includes having some difficult conversations!)  Mastering the craft: Lizz and Inara map out what separates an amazing Account Manager from a just-ok one, and what we look for when building out our Account Manager team at Medico Digital.    For more information about Medico Digital, visit us at www.medicodigital.co.uk or follow us on LinkedIn: https://www.linkedin.com/company/medico-digital/