S1 EP10: Building Superfans Through Brand Affinity

How do you create superfans? By building a ladder. Find out how, with a deep dive into Alex Garcia’s brand playbook.Not many marketers make the distinction between brand awareness and brand affinity. But when you do, you’re one step closer to creating the kind of customer who becomes a brand evangelist.Alex takes a deep dive into why brands should build a media arm, where social media and email fit on the ladder, and the importance of becoming part of someone’s routine.You’ll also hear why podcast builds peak affinity when people make time to listen to you, and how to create binge-worthy content.All the action, no noise with this download of Alex’s brand building masterclass, and all inside 30 minutes.And if you’re looking to grow your startup, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.comStay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx