S1 Ep18: S1 Ep18: The Science of Storytelling in Non-Fiction: Build Connection and Inspire Your Readers

Think storytelling has no place in non-fiction - think again!In this episode, I’m diving into the science of storytelling and why I believe it’s an essential part of any business or self-help book. You’ll learn: Why stories are hard-wired into the human brain and how you can use this to your advantage when inspiring and motivating your readers. The science behind storytelling and its effects on four key hormones in the body - yes, really. You want people to feel a certain way; it’s about tapping into the right hormone at the right time. The types of stories you should include - and whether it’s a good idea to share your own. And so much more!Do you want people to actually finish your book? Fill it with stories. Do you want your readers to feel inspired by your book and take action? Fill it with stories. Do you want to write a book that’s unforgettable? Fill it with stories.Simple as that.For me, it’s a non-negotiable. And I hope that after listening to this episode, it’s a non-negotiable for you too.Enjoy!Further resources: You can read more about publishing in this blog post. Books/resources mentioned in this episode: David JP Phillips’ TED talk The Magic Science of Storytelling If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my fortnightly newsletter - The Write Stuff - which is full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - CHW website Connect with Steph:Website: https://creatinghappywriters.com/Instagram https://www.instagram.com/creatinghappywritersFacebook https://www.facebook.com/creatinghappywritersTwitter https://twitter.com/stephcaswell_Use #creatinghappywritersListen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.Apple Podcasts SpotifyAmazon Music*Disclaimer: if you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.