S1 EP21 - Building In Public: Social Media - Burden or Boost?

In this conversation, Nicole and Carolina discuss their experiences and challenges in building their company, Exsai. They focus on the importance of social media and developing their personas on LinkedIn to engage with their audience and build a community. They also discuss the need for structure, scheduling, and daily reminders to stay consistent with posting. They express their desire to create a small, engaged community and to provide value to their audience.Connect with usLinkedin: linked...