S1 Ep3: The Power of Purpose: Elevating CPG Brands through PR with Rachel Krupa

Rachel Krupa is the founder of The Goods Mart, a mission-driven convenience store offering better-for-you snacks and essentials. With a background in public relations, she has been instrumental in promoting health-conscious brands and fostering community engagement. Rachel’s innovative approach to retail has garnered attention for its focus on sustainability and social responsibility. Through her work, she continues to redefine the convenience store experience, making healthier options more accessible to all. You can find rachel at https://www.thegoodsmart.com/ and https://www.krupaconsulting.com/Launch Smarter: The 4 Mission Critical Phases of building your CPG brandFree workshop registration: https://www.thecpgschool.co/pl/2148642477It's All Happening WebsiteFollow us on InstagramLearn more about Launch Lab MasterclassJoin the women in CPG Slack ChannelSign Up for the Newsletter