S1 Ep49: That's So Cincinnati: Live from Braxton's rooftop, CEO on why beer maker goes all-in on hard seltzer craze

from That's So Cincinnati · host That's So Cincinnati

It's been a crazy run of news lately, and That's So Cincinnati wanted to take a break from all that this week and have a little fun before summer winds down. TSC hit the road for this week's episode, recording live from Braxton Brewing in Covington. CEO Jake Rouse joined us for a conversation from the beautiful new rooftop bar.Among the topics Rouse talked about: Braxton being the first local brewery to go all-in on the hard seltzer craze and the challenges of launching VIVE The difficult of naming beers Deciding on new styles and flavors Long-term sustainability in an over-saturated industry.

Episode metadata supplied by the publisher feed · Published Aug 14, 2019

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S1 Ep49: That's So Cincinnati: Live from Braxton's rooftop, CEO on why beer maker goes all-in on hard seltzer craze

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