S1:EP5 Consumer Brands: Why Do We Buy?

What this episode covers

Consumers are demanding more from brands than ever before, but how are brands rising to the occasion? In this episode of Unseen Upside, Cambridge Associates’ Global Head of Private Investments, Andrea Auerbach, looks at how technology, coupled with evolving consumer preferences, are impacting how both startups and incumbent brands market themselves. We also speak with Jenny Gyllander, Founder of Thingtesting and Robin Tsai and Wayne Wu, both General Partners at VMG Partners.

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Frequently Asked Questions

How long is this episode of Unseen Upside: Investments Beyond Their Returns?

This episode is 23 minutes long.

When was this Unseen Upside: Investments Beyond Their Returns episode published?

This episode was published on November 16, 2021.

What is this episode about?

Consumers are demanding more from brands than ever before, but how are brands rising to the occasion? In this episode of Unseen Upside, Cambridge Associates’ Global Head of Private Investments, Andrea Auerbach, looks at how technology, coupled with...

Can I download this Unseen Upside: Investments Beyond Their Returns episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.