S1 Ep7: S1 Ep7: Why Knowing Your Niche Matters: The Key to Writing a Bestselling Non-Fiction Book

Writing a book is tough. It requires you to dig deep and draw on all your resources. But it also requires you to really know who you’re writing for.  Yes, you may well have a niche that you work in on a daily basis, but the niche your book sits in might be slightly different. If you really want to be seen as an expert, getting this bit right is vital. In this episode, we’ll explore how you can be certain about the niche you’re writing in and why it’s such a benefit to have clarity before you write a single word. You’ll learn: Why digging deep is so important - including how to avoid being too broad or too narrow! I’ll share two examples of how I chose niches for two of my books so you can really understand the process. How considering your own purchasing habits can help you when thinking about your niche - our daily search engine routine can be really important here! Why, with a more focused niche, you’re more likely to be seen as the go-to expert and attract new clients to work with you. It’s often very tempting to cram as much information as possible into the non-fiction book you want to write. After all, you have a wide variety of expertise, so now is the perfect time to showcase them, right? Well, I hope by listening to this episode, you’ll discover just how important it is to get crystal clear on your niche and the importance of specificity, so you can avoid the one thing all authors dread - a book that never gets finished. I hope you enjoy listening!