S1 EP8: Cody Plofker on Building a Beauty Brand | Growth Marketing | Jones Road Beauty

Cody Plofker is the marketing genius behind Jones Road Beauty, founded by cosmetics giant, Bobbi Brown. He knows exactly what it takes to build a brand and he’s got 3 playbooks for you.When you’re the son of beauty empire founder Bobbi Brown, you’re already under pressure, but Cody Plokfer is a marketer at the top of his game. Tasked with growing a new, clean makeup brand, Jones Road Beauty, Cody isn’t afraid to jump on trends and experiment.Alex and Cody race through 30-minutes of the most relevant and actionable insights you’ll find anywhere. Hear how Jones Road Beauty is leveraging TikTok, what works (and doesn’t) for business accounts, and how zero party data is the trick you need to raise your conversion rate.You’ll also hear how Cody works Facebook and why creative must always come first.These 3 highly actionable playbooks will transform your view of social media content and all inside 30 minutes. Grab a coffee and a pen.And if you’re looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.comFollow Cody:Twitter: twitter.com/codyplofStay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx