S1. Episode 16 - Brenda Smith, CMO A.S. Watson Benelux

Brian gaat in gesprek met Brenda Smith, CMO van A.S. Watson Benelux (Kruidvat en Trekpleister), over het ‘Baby Kadobox’ marketingprogramma, het challengen van bureaus om te experimenteren met AI, de ‘Inclusion Council’, mediamix modeling, contextuele marketplace aanpak en retail media. Brian blendt een alcoholvrije gin & tonic voor Brenda: veel ijs, 50ml alcoholvrije gin (Tanqueray 0.0), 150ml FeverTree Indian Tonic Water, garneren met een schijfje sinaasappel en een takje rozemarijn.

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