S1: North East Organic Discussion Group: Marketing

from Scotland's Farm Advisory Service Podcast

In this podcast, Malcolm MacDonald speaks to Food and Drink consultant Kerry Allison about marketing and the wider food and drink industry. Kerry outlines the scale of the Scottish food and drink industry and how important it is to the rural economy. Kerry then provides some top tips on marketing and building a brand for rural businesses, and new trends in consumer behaviour they should be aware of.

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How long is this episode of Scotland's Farm Advisory Service Podcast?

This episode is 24 minutes long.

When was this Scotland's Farm Advisory Service Podcast episode published?

This episode was published on April 20, 2020.

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