S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu

In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!Guest Information:Guest Name: N. Chloé NwangwuGuest Business Name: NobiWorksGuest Website: https://www.nobiworks.com/Guest Instagram: @NobiWorksLinks Mentioned:NobiWorks Resources mentionedConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design