S10E17 - Son of Crocodile Dundee: Nostalgia Advertising

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay Culkin revisiting Home Alone for Google, nostalgia is a powerful marketing tool.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.