Reinvent, Collaborate, Succeed: A CEO’s Winning Leadership Formula

Guest: Susan Howe, CEO of Weber Shandwick What does it take to lead a global organization through constant change? In this conversation, host Maureen Metcalf sits down with Susan Howe, CEO of Weber Shandwick, to explore the leadership strategies behind one of the world’s leading PR firms.   Howe offers practical strategies for executives navigating organizational transformation, AI-driven change, and the accelerating pace of business. Learn how leaders can engineer collaboration, sustain innovation, and remain grounded in uncertain times…and why reinvention must now be a way of life for leaders to maintain a competitive advantage. Here's what Susan and Maureen cover: How to lead in a world reshaped by disruption; Why trust is earned through contribution, not messaging; and Practical ways to build an organizational culture that will adapt…and thrive! Other episodes you'll enjoy: - Forget Power: How to Lead in a World of Chaos & Complexity with Michelle Harrison - How Great Leaders Are Made: Insights from The Economist’s “Boss Class” – with Andrew Palmer - To Stop a Tyrant: The Power of Followers with Ira Chaleff For daily wisdom from our guests, be sure to follow us on LinkedIn.   RESOURCES:   Weber Shandwick’s website has a wealth of information at https://webershandwick.com/.   Our host Maureen Metcalf posts a newsletter every week on LinkedIn. You can subscribe here.    Maureen’s latest book is Innovative Leadership & Followership in the Age of AI. You’ll find details about it at https://bit.ly/LeaderInAI, or check out the Kindle version at https://amzn.to/44buVz8. The audiobook version is now available at  https://amzn.to/4dTCleZ.   Her other 10 books are available on Amazon here.    -----------------------   OUR PODCAST TEAM:   Host & Executive Producer: Maureen Metcalf Editor & Executive Producer: Dan Mushalko Graphics Editor: Stacia Rogan Booking Producer: Jenna Reik Sponsorship Sales: Kristine Gross Theme Music by Pavel Bekirov from Pixabay.   CONNECT WITH US:  YouTube: @InnovatingLeadership  LinkedIn: https://bit.ly/ILI-LinkedIn2  Instagram: @innovativeleader  Website: InnovativeLeadershipInstitute.com    Loved this episode? Leave us a review and rating!  -----------------------   About Our Guest:   Susan Howe is Chief Executive Officer of The Weber Shandwick Collective (TWSC), the leading earned-first strategic communications and consulting network spanning 60+ global markets. Under her leadership, TWSC serves Fortune 500 companies across every major industry sector, earning coveted recognition such as PRWeek’s Global Agency of the Year and PRovoke’s Global Agency of the Decade, as well as being named to Ad Age’s Agency A-list and Fast Company’s Most Innovative Companies. TWSC has 225+ Cannes Lions and counting.   With more than two decades of leadership at TWSC, Susan has been a key driver of its growth in her roles as President, Chief Growth Officer and Chief Collaboration Officer, overseeing global operations and fostering collaboration across regions and practices.   As a passionate advocate for inclusion and women in business, Susan is a member of Fortune’s Most Powerful Women community. She also serves on the boards of the Sheppard Pratt Foundation and the Northwestern Alumni Association. Susan is a graduate of Northwestern’s Medill School of Journalism and was recently inducted into the Medill Hall of Achievement, the highest honor awarded to Medill graduates.