S12 E02: How to Name Your Business (or Your Clients’ Business)

✨ **Grab my Creative Direction template for FREE** ✨Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below! I'll send it out September 1, 2025 (or automatically after that date) - are you ready? 👀👉🏼 Grab the template here!Episode Description:In this solo episode, Jen talks about the intricacies of naming your business or your client's business. She covers the emotional (yes, that’s a thing!) and psychological aspects of naming, common pitfalls to avoid, essential checks in the naming process, and best practices for creating memorable and unique names.00:00: Intro01:11: Exciting New Freebie Announcement and What That Includes04:11: Diving into Episode Topic06:20: Psychology and Emotional Impact of Naming08:02: Abstract and Compound Naming Strategies09:30: Things to Avoid in Naming12:35: Naming and Brand Design Considerations14:32: Ensuring Name Availability and Suitability16:11: Conclusion and the Upcoming The Design Minimind Cohort 5 Reminder.Website Mentioned:USPTO Trademark SearchLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design