S12 E03: How to Use AI in Your Branding Business & The Future of AI in Boutique Branding with Liz Martinez-Nelson

✨ **Grab my Creative Direction template for FREE** ✨Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!) below!👉🏼 Grab the template here! — Coming Sept 1st!Episode Description:As the first guest of season 12, I talk with Liz from Favorite Things Studio to discuss the integration of AI (Artificial Intelligence) in brand strategy and design. Liz shares her journey from casting director to boutique brand designer, emphasizing the value of AI tools (ChatGPT being her bread and butter) for creating more efficient and high-quality outputs and how to use them elsewhere in your business and systems. We discuss all things skepticism and the advantages of using AI in the creative industry, and how AI is reshaping the way designers approach their projects. Liz also shares details about her Brand Strategy Purrr-fection course and how she's helping other designers master the fundamentals of strategic branding.00:58: New Updates to the Upcoming Design Minimind Course06:06: Liz's Journey to Brand Design08:10: Starting from Scratch: Learning the Tools14:06: Customizing AI for Your Business19:16: The Future of AI in Brand Strategy26:33: Leveraging AI for Client Questionnaires29:09: Transparency with Clients About AI Usage32:13: Exploring Visual AI Platforms36:57: Creating Custom AI Workflows & Systems40:30: Legal and Ethical Considerations of AI43:16: Brand Strategy Purrr-fection CourseGuest Name: Liz Martinez-NelsonGuest Website: www.favoritethingsstudio.comInstagram: @favorite.things.studioLiz’s Course: Brand Strategy Purrr-fectionLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, design studio, design business, brand designer, better podcast, better designer podcast, logo design, brand identity design