S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish

✨ **Grab my Creative Direction template for FREE** ✨Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!)This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of authentic storytelling on social media. We both discuss practical advice on elevating your design business and positioning yourself in the luxury market.Guest Name: Bethany McCamishGuest Website: bethanyworks.comInstagram: @bethanyworksdesignTikTok: @bethanymccamishPodcast: Unbreakable Brands00:00: Intro02:59: Bethany's Career Journey10:56: Booking Luxury Clients13:06: Defining Luxury and Premium Clients14:41: Avoiding Common Mistakes17:18: Building Personal Connections23:55: Importance of Messaging and Visuals25:18: Curating Your Portfolio for Luxury Clients27:43: Engaging Luxury Clients Through Content37:55: Bethany’s Mentorship Programs for DesignersLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design