S12 E08: How to Scale Your Studio with White Label Design with Kayla Batista

In this episode, I chat with Kayla Batista, owner of Brand Barista, all about her journey in the design industry and the unique dynamics of being a white label designer. Kayla shares her background, her transition from one-on-one client work to specializing in white label design, and the flexibility it brings, especially during challenging times. We delve into her business model, the nuances of pricing and process, and how to establish effective and respectful relationships between agency owners and white label designers. Kayla also talks about her course, 'The White Label Way,' and her upcoming Discord community, offering resources and support for designers interested in white label work. Whether you're looking to understand white label design or considering it as an income stream, this episode is packed with valuable insights.Guest Name: Kayla BatistaGuest Website: brandbarista.coGuest IG: @brandbaristaGuest Course: The White Label Way00:00: Intro & Minimind Resource Library03:00: Mini interview with my 5 yr old son Ryder04:49: Kayla's Design Journey06:44: Starting a Business Amidst Challenges08:39: The Shift to White Label Design09:25: Balancing Work and Personal Life12:51: What is White Label Design?28:58: Pricing Strategies for White Label Work30:01: Custom Proposals and Client Communication35:37: Building Long-Term Client Relationships39:26: Company Culture and Team Respect39:55: Kayla’s Course Info & Discord CommunityLinks:The Design Minimind• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design