S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier

*Pre-order Octavo on Amazon*Episode Description:In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.Guest Name: Marty NeumeierGuest Website: martyneumeier.comOctavo Book: Pre-order on AmazonSubstacksThe Scarlett Files: martyneumeier.substack.comLevel C: levelc.substack.com00:00: Intro & Minimind Wins From Past Students07:55: Marty's Journey in Design and Writing10:50: The Scarlet Files on Substack11:19: The Origins of Graphic Design12:58: Leonardo da Vinci's Influence16:33: Challenges of Writing Fiction18:49: The Intersection of Branding and Storytelling26:20: Marketing Strategies for Authors40:44: The Renaissance and Modern Story43:36: The Aldine Press and Its Innovations48:00: The Importance of Mentorship52:31: Level C: Master Classes for Professionals57:10: The Role of Testing in DesignLinks:The Design Minimind    • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design