S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell

In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.Guest Name: Katie CampbellGuest Website: katiecreativecompany.comGuest IG: @katiecreativecoSocial Sweet Spot Course: Learn More00:00: Intro and Minimind Video Library Overview06:49: Challenges of Social Media for Service Providers08:01: The Biggest Mistake in Social Media Strategy08:56: Holistic Approach to Social Media Success11:56: Person-First Marketing Philosophy20:55: The Funnel Strategy for Social Media35:02: Setting Boundaries for Sharing Personal Life37:46: Pushing Comfort Zones in Social Media43:44: Balancing Digital Wellness49:59: Social Media Best Practices to Ignore51:59: Social Sweet Spot ProgramLinks:The Design Minimind      • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design