S12E161 Renko Schuil/TTA ISO - Collaboration vs. Secrecy: Lessons for Vertical Farming Success

Ever wondered how automation is shaping the future of indoor farming? In this episode, I speak with Renko Schuil, Sales Manager of Indoor Farming at TTA ISO, a leading company in horticultural automation. With over 25 years of experience in the industry, Renko offers invaluable insights into the evolving world of vertical farming and controlled environment agriculture.We dive deep into the challenges and opportunities facing the indoor farming sector, discussing everything from market dynamics to technological advancements. Renko shares his perspective on the importance of knowing your market, the potential of hybrid growing systems, and the critical role of automation in scaling up operations.Throughout our conversation, we explore the global landscape of indoor farming, touching on regional differences, emerging crop varieties, and the delicate balance between innovation and practicality. Renko also offers candid advice for newcomers to the industry, emphasizing the importance of collaboration and forward-thinking.If you're curious about the future of food production and want to hear from an industry veteran, this episode is a must-listen. Tune in to gain valuable insights that could shape your understanding of indoor farming and its potential to revolutionize agriculture.Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways5:14 Renko's extensive experience in horticulture industry10:47 Shift in sentiment towards vertical farming15:50 Origins and growth of TTA company20:13 Renko's role and responsibilities at TTA-ISO25:59 Common mistakes in vertical farming projects31:45 Regional differences in vertical farming needs36:53 TTA's approach to new crop automation requests41:46 Balancing advice and business opportunitiesTweetable Quotes"I think there's a market for vertical farming for sure, because otherwise I wouldn't be so enthusiastic about it.""Make a choice. Are you a tech company or a grower? Know your market.""Think ahead. Even if you're not ready for automation or high capacity equipment yet, get into talks with automation companies. It can save you a lot of time and money when you have to change certain things in your company in the future."Resources MentionedWebsite - www.tta.euLinkedIn - https://www.linkedin.com/in/renkoschuil/Connect With UsVFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook - https://www.facebook.com/VerticalFarmPodSubscribe to our newsletters!AgTech Digest - https://agtechdigest.comThe Indoor Farmer - https://www.indoorverticalfarm.com/Horti-Gen Insights - https://www.hortigeninsights.com/🎙️🎙️🎙️Podcast Production and Marketing by FullCastDiscover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/Mentioned in this episode:2025 Precision Ag Report by iGrowNews2025 Precision Ag Report2025 Precision Ag Report by iGrowNews2025 Precision Ag Report