S13/E02 with Sohrab Hosseini (Orq.ai) | Gen AI Artificial Intelligence Prompt Management B2B SaaS

With Sohrab Hosseini (Orq.ai) Season #13 Episode #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** www.orq.ai/ www.linkedin.com/in/sohrabhosseini/ *** In the "Marketing From Zero To One" podcast, Sohrab Hosseini, co-founder of Orq.ai, talks about his personal founder journey, from his first startups and a difficult bankruptcy experience to building a new AI infrastructure company in Amsterdam. He explains how Orq.ai helps companies build, manage, and control AI applications and agents on one platform instead of using many disconnected tools. A central topic of the conversation is how the company adapted from prompt management to full agent lifecycle management while working with clients across many industries. The interview also covers fundraising, public speaking, the differences between Europe and the U.S. startup environment, and Sohrab’s advice for future founders, and students. *** 01:19 – Sohrab’s background and founder journey 03:37 – Personal lessons 05:55 – McKinsey, Tech transformation, and path to Orq.ai 07:28 – From business rules to AI agent infrastructure 08:29 – Early stage of Orq.ai and founding context 10:01 – How past failure shaped later decisions 10:37 – Meeting his co-founder Anthony 11:13 – Starting with uncertainty 12:37 – First product and first customers 14:21 – Customer problem and need for an AI platform 14:53 – How Orq.ai works across models and providers 17:20 – Horizontal platform, different use cases 18:44 – Sales, GTM, and product-led growth 21:26 – Clients, markets, and international reach 21:53 – Pricing logic and usage-based model 24:56 – Public speaking and founder visibility 26:43 – Recent U.S. trip and differences between EU & US 30:30 – Fundraising and the 5 million seed round 32:43 – Why Orq.ai is different from niche AI startups 33:39 – Product experience and developer adoption 36:50 – Core value proposition of the platform 40:17 – Agent trend, fast market changes, and product direction 43:32 – Typical use cases and regulated industries 45:45 – Europe, sovereignty, and strategic advantages 46:53 – Agents, SaaS change, and new user behavior 48:59 – Current product focus and next developments 50:54 – Advice for European AI infrastructure founders 53:37 – Tips for students who want to start a company