S13 E06: Designing Brands That Hold Up Over Time with Matt Ellis

*Learn more about The Brief Collective's Scaling Summit happening May 3rd-May 6th, 2026 and reserve your spot!---This week I chatted with Matt Ellis, who is the Executive Director of Brand at Metalab in the UK. We talk about how he spotted a gap at MetaLab to bring in more brand services that actually enhance product development, and what makes a brand stand the test of time. He also shares his take on AI—experimenting with new tools while keeping your craft sharp, using AI to explore ideas and make them richer rather than just speeding things up.Guest Name: Matt EllisGuest Linkedin: Connect with MattMetalab: metalab.com / @metalabLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design