S13 E7: Smells Like Money Podcast: How Much is All This Marketing Going to Cost?

🚀 How Much is All This Marketing Going to Cost? | Smells Like Money Podcast (S13 E7)💰 Thinking about how to budget for marketing in the skilled trades industry? In this episode, host Suzan Chin-Taylor sits down with Jeff Jones, Director of Sales and Marketing at The Oland, to break down strategic marketing investments, budgeting tips, and the power of authentic video marketing. 📈🎙️ Episode Highlights:✅ Why setting arbitrary growth goals isn’t effective without data-driven planning 📊✅ How much skilled trades businesses should budget for marketing (10% vs. 2-5%) 💵✅ The shift from traditional Google Ads to organic video marketing on YouTube 🎥✅ How KPIs can help track success and refine marketing strategies 📌✅ The key to building trust and making authentic connections in a digital-first world 🤝📢 Key Takeaways:👉 Marketing isn’t just about spending—it’s about making smart, strategic choices.👉 The most effective advertising today? People-driven, organic video content.👉 SEO and paid ads still matter, but they need precision and alignment with your target market.👉 Virtual sales are here to stay—embrace digital trust-building for long-term success.🎧 Listen & Subscribe:🔗 Apple Podcasts | Google Podcasts | Spotify | YouTube | More: https://creativeraven.com/smells-like-money-podcast/📲 Connect with Us:🌎 Jeff Jones: violand.com📌 Don’t forget to like, comment, and subscribe for more insightful episodes!🎧 Subscribe to the Smells Like Money Podcast:Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#Wastewater #SkilledTrades #MarketingBudget #SEO #VideoMarketing #BusinessGrowth #SalesTraining #PeopleBuyFromPeople #GoogleAds #YouTubeMarketing