S13 E9: Real DTC Stories to Learn From

Nik’s known as the DTC Guy…and for good reason.  He and Scot Chisholm, founder of Highland Community, break down some success stories, mishaps, and more of his career in the business. Nik’s helped scale some of the most recognizable consumer brands—from Hint Water, Rare Beauty to Taco Bell and Brightland—and in this conversation he opens the playbook on what actually works in modern marketing. What IS the drunk grandma test? It’s Nik’s favorite tactic: a simple framework that forces brands to strip away jargon and make their value instantly understandable. Plus, hear about the balance between organic and paid growth, the role of creative testing, and the mistakes brands make when scaling too quickly. If you’re looking to capture attention and build trust this is the episode for you.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma