S13E2 – Jen Borror

Jen Borror is an illustrator and designer and the principal of Hoot Design Studio, out of York Pennsylvania. She specializes in pen and ink artwork, brewery branding and beverage packaging design, especially craft beer labels which has become her raison d'etre since the pandemic. She was recently awarded the Gold Crushie for best hard seltzer label design at the Craft Beer Marketing Awards and she went on to collaborate with the awards show for the Make Peace Not War beer label, a customizable beer label design that any craft brewery can adopt for use with their own beverages while raising funds for Ukraine relief efforts. Jen joins the show for a conversation about breaking out of the thinking that "art is a hobby," how success shouldn't be based on how much you accomplish or check off the list and how important interacting with people on social media is to her. Plus, Kevin Kernan from GD Loft joins the show as our first co-host for the season to chat about GD Loft's 20th anniversary as a studio.