S14E2: The Last Human Marketer with Josh Porter

AI is supposed to make marketing easier. So why are so many companies more confused about their messaging than ever? In this episode, Medlir talks with Josh Porter — author of The Last Human Marketer — about what he calls "drowning in automation": the paradox where scaling content and tools produces less clarity, not more. Josh makes the case that human judgment in positioning isn't a legacy constraint — it's a competitive edge. He also introduces the "Customer Connect Code," his framework for translating complex AI products into language that actually lands with buyers.Link:The Last Human Marketer