EPISODE · Nov 5, 2025 · 26 MIN
S15 E13: What Your Customers Aren't Telling You: The Silence that Can Impact Your Bottom Line
from The DooDoo Diva's Smells Like Money Podcast · host Suzan Marie Chin-Taylor
What Your Customers Aren’t Telling You: The Silence That Can Impact Your Bottom Line | Paty RubioWhat if your quiet customers are the ones most likely to leave you — without warning?In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Patricia “Paty” Rubio, customer-insight strategist and founder of Customers Fit, to uncover the power of what your customers aren’t saying — and why silence can be the biggest threat to growth in the water, wastewater, utility, and service-based industries.Whether you operate a municipal utility or run a contracting, plumbing, septic, or infrastructure services company, this conversation will help you identify hidden customer dissatisfaction, uncover lost opportunities, and strengthen loyalty through better listening and unbiased customer intelligence.🔑 In This Episode, You’ll Learn- Why your quietest customers may be at highest risk of churn- How to identify “silent dissatisfaction” before you lose revenue- Why internal assumptions create blind spots that cost businesses money- Fast-action insight methods — how Paty delivers results in 10 days- How external feedback uncovers truths customers won’t tell you directly- The financial impact of small customer-experience adjustments- How data-backed insights and testimonials help win bids & contracts✅ Who Should Watch- Sewer, stormwater & wastewater contractors- Plumbing, septic & portable restroom services- Municipal utilities & public works teams- Service-based business owners & CEOs- Leadership teams focused on revenue, retention & growth💡 Featured Quote“Silence doesn’t always mean satisfaction. Sometimes it means your customer doesn’t know how to tell you what they really need.” — Paty Rubio👤 Connect With Paty RubioWebsite: customersfit.comLinkedIn: https://www.linkedin.com/in/paty-rubio/Email: [email protected] hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#CustomerInsights #BusinessGrowth #ClientRetention #ServiceIndustrySuccess #CustomerFeedback #WastewaterIndustry #UtilityLeadership #ContractorBusiness #CustomerExperience #DataDrivenDecisions #SmellsLikeMoneyPodcast
What this episode covers
What Your Customers Aren’t Telling You: The Silence That Can Impact Your Bottom Line | Paty RubioWhat if your quiet customers are the ones most likely to leave you — without warning?In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Patricia “Paty” Rubio, customer-insight strategist and founder of Customers Fit, to uncover the power of what your customers aren’t saying — and why silence can be the biggest threat to growth in the water, wastewater, utility, and service-based industries.Whether you operate a municipal utility or run a contracting, plumbing, septic, or infrastructure services company, this conversation will help you identify hidden customer dissatisfaction, uncover lost opportunities, and strengthen loyalty through better listening and unbiased customer intelligence.🔑 In This Episode, You’ll Learn- Why your quietest customers may be at highest risk of churn- How to identify “silent dissatisfaction” before you lose revenue- Why internal assumptions create blind spots that cost businesses money- Fast-action insight methods — how Paty delivers results in 10 days- How external feedback uncovers truths customers won’t tell you directly- The financial impact of small customer-experience adjustments- How data-backed insights and testimonials help win bids & contracts✅ Who Should Watch- Sewer, stormwater & wastewater contractors- Plumbing, septic & portable restroom services- Municipal utilities & public works teams- Service-based business owners & CEOs- Leadership teams focused on revenue, retention & growth💡 Featured Quote“Silence doesn’t always mean satisfaction. Sometimes it means your customer doesn’t know how to tell you what they really need.” — Paty Rubio👤 Connect With Paty RubioWebsite: customersfit.comLinkedIn: https://www.linkedin.com/in/paty-rubio/Email: [email protected] hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#CustomerInsights #BusinessGrowth #ClientRetention #ServiceIndustrySuccess #CustomerFeedback #WastewaterIndustry #UtilityLeadership #ContractorBusiness #CustomerExperience #DataDrivenDecisions #SmellsLikeMoneyPodcast
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S15 E13: What Your Customers Aren't Telling You: The Silence that Can Impact Your Bottom Line
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