S15 E3: Getting Some Positive Publicity and Free PR with Mary Shafer

💡 Ever wondered how to get powerful publicity without spending a fortune on ads?In this special rebroadcast of The DooDoo Diva’s Smells Like Money Podcast, host Suzanne Chin-Taylor and Mary Shafer, PR & Content Director at Creative Raven, reveal insider strategies to unlock the true power of public relations.Discover why PR delivers one of the highest returns on investment in marketing, how to craft press releases that actually get published, and why case studies are the secret weapon for building credibility. From free coverage opportunities to avoiding costly advertorials, this episode is packed with actionable tips to help you stretch your marketing dollars and boost brand visibility.What You’ll Learn:✅ Why PR often outperforms paid advertising✅ The Problem–Solution–Result formula for compelling case studies✅ Insider tips for writing press releases editors actually use✅ How to repurpose PR content across your website & campaigns✅ The difference between advertorial vs. editorial coverage✅ Why photos and visuals make or break your publicityIf you’re in the wastewater, civil infrastructure, or contracting industries—or simply want smarter, low-cost marketing strategies—this episode is for you!🔗 Connect with Mary Shafer:Websites: creativeraven.comEmail: [email protected]: https://www.linkedin.com/in/maryshafer/Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#PublicRelations #PRTips #FreePublicity #BusinessGrowth #MarketingStrategy #BrandVisibility #EarnedMedia #CaseStudyMarketing #ContentMarketing #WastewaterIndustry #CivilInfrastructure #CreativeRaven #DoDooDivasPodcast