S17 E6: Get Off the Cash Flow Rollercoaster with Brent D. Hershey episode artwork

EPISODE · Mar 25, 2026 · 36 MIN

S17 E6: Get Off the Cash Flow Rollercoaster with Brent D. Hershey

from The DooDoo Diva's Smells Like Money Podcast · host Suzan Marie Chin-Taylor

In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor welcomes Brent D. Hershey, owner of Tri-County Water Services Inc., to discuss a critical shift for service providers. They dive deep into how those in the plumbing and septic industries can break free from the "reactive" business model and build a more stable, sustainable future.Brent shares his personal journey of moving away from unpredictable seasonal work by implementing a recurring revenue model through annual maintenance contracts. This conversation explores the benefits of proactive service, the strategic use of proprietary technology, and an exciting new cellular telemetry panel designed for remote system monitoring.Key Discussion Points- The Pain Point of Cash Flow: Traditional reactive work often leads to dangerous revenue fluctuations.- The Subscription Pivot: How maintenance contracts provide predictable income and boost customer retention.- Selling Value in a Calamity: Why emergency repairs are the second best time to offer long term proactive solutions.- Remote Monitoring Innovation: A look at new control panels using cellular telemetry for 24/7 system oversight.- Cultural Buy-in: Improving technician work-life balance by reducing late-night emergency calls.What is Included in an Annual Maintenance Contract?- System Inspections: Thorough checks of pumps, filters, and housings.- Field Maintenance Reports (FMR): Clear recommendations based on sludge judging and core samples.- Predictive Repairs: Fixing potential issues before an alarm ever sounds.Connect with Brent D. HersheyEmail: [email protected] LinkedIn: Brent D. Hershey Website: tricowater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#CashFlow #PlumbingIndustry #SepticService #BusinessGrowth #ProactiveService #MaintenanceContracts #Entrepreneurship #SmellsLikeMoney #WaterTreatment #RemoteMonitoring

In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor welcomes Brent D. Hershey, owner of Tri-County Water Services Inc., to discuss a critical shift for service providers. They dive deep into how those in the plumbing and septic industries can break free from the "reactive" business model and build a more stable, sustainable future.Brent shares his personal journey of moving away from unpredictable seasonal work by implementing a recurring revenue model through annual maintenance contracts. This conversation explores the benefits of proactive service, the strategic use of proprietary technology, and an exciting new cellular telemetry panel designed for remote system monitoring.Key Discussion Points- The Pain Point of Cash Flow: Traditional reactive work often leads to dangerous revenue fluctuations.- The Subscription Pivot: How maintenance contracts provide predictable income and boost customer retention.- Selling Value in a Calamity: Why emergency repairs are the second best time to offer long term proactive solutions.- Remote Monitoring Innovation: A look at new control panels using cellular telemetry for 24/7 system oversight.- Cultural Buy-in: Improving technician work-life balance by reducing late-night emergency calls.What is Included in an Annual Maintenance Contract?- System Inspections: Thorough checks of pumps, filters, and housings.- Field Maintenance Reports (FMR): Clear recommendations based on sludge judging and core samples.- Predictive Repairs: Fixing potential issues before an alarm ever sounds.Connect with Brent D. HersheyEmail: [email protected] LinkedIn: Brent D. Hershey Website: tricowater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#CashFlow #PlumbingIndustry #SepticService #BusinessGrowth #ProactiveService #MaintenanceContracts #Entrepreneurship #SmellsLikeMoney #WaterTreatment #RemoteMonitoring

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S17 E6: Get Off the Cash Flow Rollercoaster with Brent D. Hershey

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This episode is 36 minutes long.

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This episode was published on March 25, 2026.

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In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor welcomes Brent D. Hershey, owner of Tri-County Water Services Inc., to discuss a critical shift for service providers. They dive deep into how those in the plumbing and septic...

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