S18 E4: AI’s Thirsty Secret with Howie Honeyman episode artwork

EPISODE · Jun 10, 2026 · 23 MIN

S18 E4: AI’s Thirsty Secret with Howie Honeyman

from The DooDoo Diva's Smells Like Money Podcast · host Suzan Marie Chin-Taylor

While artificial intelligence is rapidly expanding across the globe, the massive data centers running behind the scenes require an immense amount of water, creating an unprecedented strain on municipal supply sources. In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with Howie Honeyman, an innovator and product developer at Forward Water Technologies, to explore this critical but often overlooked crisis facing our global water supply. Howie challenges the traditional framework of water management, advocating for a future where industrial facilities treat water not as a disposable resource, but as a permanent piece of capital equipment and infrastructure. Tune in to learn how advanced water treatment technologies can eliminate permanent water loss, reclaim highly contaminated industrial brine, and protect municipal infrastructure before a crisis hits. Key Discussion Points: The AI Water Demand: The expansion of water heavy sectors, particularly AI data centers, presents an unprecedented challenge to municipal supply chains. Permanent Water Loss: Traditional industrial disposal methods, like deep well disposal, permanently remove a volume of water from the natural cycle roughly equivalent to the flow of Niagara Falls for 30 full days every single year in the United States alone. Water as Capital Equipment: To combat shortages, facilities should be built to purchase a water charge once and reuse that same water as a tool over and over throughout the lifetime of the plant. Solving the Problem at the Source: Forward Water Technologies utilizes a forward osmosis process that compresses heavily compromised industrial brine wastewater down to a tiny fraction, returning the vast majority of it back to the facility as clean, potable water for reuse. A Toolbox for Municipalities: Discover how municipal leaders can protect their own infrastructure by building a validated toolbox of ancillary treatments to share with their industrial clients.Resources Mentioned:Forward Water Technologies Website: www.forwardwater.comCreative Raven Website: creativeraven.comConnect with C. Howie HoneymanCEO / Forward Water TechnologiesEmail: [email protected]: https://www.linkedin.com/in/c-howie-honeyman-7a41b316/Website: ForwardWater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #WaterReuse #IndustrialSustainability #AIDataCenters #ForwardOsmosis #CircularEconomy #WaterInfrastructure #SmartWater Management

While artificial intelligence is rapidly expanding across the globe, the massive data centers running behind the scenes require an immense amount of water, creating an unprecedented strain on municipal supply sources. In this episode of the Smells Like Money podcast, host Suzan Chin Taylor sits down with Howie Honeyman, an innovator and product developer at Forward Water Technologies, to explore this critical but often overlooked crisis facing our global water supply. Howie challenges the traditional framework of water management, advocating for a future where industrial facilities treat water not as a disposable resource, but as a permanent piece of capital equipment and infrastructure. Tune in to learn how advanced water treatment technologies can eliminate permanent water loss, reclaim highly contaminated industrial brine, and protect municipal infrastructure before a crisis hits. Key Discussion Points: The AI Water Demand: The expansion of water heavy sectors, particularly AI data centers, presents an unprecedented challenge to municipal supply chains. Permanent Water Loss: Traditional industrial disposal methods, like deep well disposal, permanently remove a volume of water from the natural cycle roughly equivalent to the flow of Niagara Falls for 30 full days every single year in the United States alone. Water as Capital Equipment: To combat shortages, facilities should be built to purchase a water charge once and reuse that same water as a tool over and over throughout the lifetime of the plant. Solving the Problem at the Source: Forward Water Technologies utilizes a forward osmosis process that compresses heavily compromised industrial brine wastewater down to a tiny fraction, returning the vast majority of it back to the facility as clean, potable water for reuse. A Toolbox for Municipalities: Discover how municipal leaders can protect their own infrastructure by building a validated toolbox of ancillary treatments to share with their industrial clients.Resources Mentioned:Forward Water Technologies Website: www.forwardwater.comCreative Raven Website: creativeraven.comConnect with C. Howie HoneymanCEO / Forward Water TechnologiesEmail: [email protected]: https://www.linkedin.com/in/c-howie-honeyman-7a41b316/Website: ForwardWater.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: [email protected] Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #WaterReuse #IndustrialSustainability #AIDataCenters #ForwardOsmosis #CircularEconomy #WaterInfrastructure #SmartWater Management

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S18 E4: AI’s Thirsty Secret with Howie Honeyman

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While artificial intelligence is rapidly expanding across the globe, the massive data centers running behind the scenes require an immense amount of water, creating an unprecedented strain on municipal supply sources. In this episode of the Smells...

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