S1E0: Season One Introduction - The Making of Reframe The Marketplace: The Total Market Approach To The New Majority

In Celebration of the 10 Year Anniversary of the Award Winning Wiley Published Book, Reframe The Marketplace:  The Total Market Approach To The New Majority, Reframe Consulting Is Launching The Change Podcast. Think Revisionist History Format Where Industry Leaders Revisit The Disruptive Total Market Topic and Approach 10 Years Later and Answer The Question, What’s Changed?Based on the award winning "how to" business book, season one revisits the innovative Total Market approach to inclusive customer experience design. Author and host, Jeffrey L. Bowman goes back in time and interview industry leaders to understand why the new change approach was required; discuss the industry reaction to the Total Market Approach; reflect on the lessons learned since starting the first cultural agency while at Ogilvy; and what it took to validate the new change approach, proven to help leaders accelerate inclusive growth. In season one, Mr. Bowman interviews industry leaders and discusses the following topics:Episode One - Challenging The Industry To Change From The Inside Out:  Marla Kaplowitz, Chief Executive Officer of the industry association American Association of Advertising Agencies (4As)Episode Two - Betting On The Future: The First Cultural Agency:  Charles McKittrick, Chief Strategy Officer at MotherEpisode Three - Documenting The Story About The Change Required:  JL Stermer, Chief Executive Officer, Next Level Lit.Episode Four - It’s Official: There Is A New Majority:  Patrick Riley, Senior ProducerEpisode Five - Good Trouble:  Validating The Total Market Approach:  Lewis Goldman, Former SVP of Market at MetLife.Episode Six - A Generation(Gen) Z Perspective:  Did The Industry Change Fast Enough?  Alston - Simone Bowman, Producer at FCB New YorkFor leaders, the lessons learned may be helpful as they look to accelerate growth for their brand and business.  The Change Podcast by Reframe set out to interview industry leaders and ask the question:  What’s changed within the marketing and communications industry since publishing Reframe The Marketplace: The Total Market Approach To The New Majority? ​ ​Join us, listen to People Leader stories who are unlocking their super power, building inclusive experiences for their marketplace and workplace while future proofing their business.​Find more episodes at https://getreframe.com/podcast/.