S1E03: The full cycle of brand management and the largest puzzle game in the world yet: Islands of Insight with Renata Caldani

Renata Caldani is Senior Brand Manager at Behaviour. She talks to us about Islands of Insight, the largest puzzle game in the world yet and Behaviour's newest IP, and what makes it so captivating. She also explains the cycle of branding a game and what makes a good brand manager. ... Renata Caldani est gestionnaire de marque senior chez Behaviour. Elle nous parle du nouvel IP Islands of Insight, le plus grand jeu de puzzle à ce jour et de ce qui le rend si captivant. Elle nous explique également le cycle complet de gestion de marque d’un jeu et ce qui caractérise un.e bon.ne gestionnaire de marque.