S1E04: Leading Where the Cart Turns with Grocery TV's Nolan Johnson

Nolan Johnson, SVP of Media Partnerships at Grocery TV has helped turn grocery stores into one of advertising’s most powerful new frontiers. In this episode, he shares how leading with curiosity and courage helped him scale a startup into a national network, why 85% of grocery purchases still happen in-store, and what it takes to build both a category and a culture from the ground up.03:19 The Importance of Taking Initiative04:42 Advice for Early Career Professionals06:47 Grocery TV: Leading in Digital Out-of-Home Media10:23 Navigating Advertising Ecosystems and Measurement12:53 The People Behind Grocery TV's Success14:08 Hiring Entrepreneurial Talent14:52 Balancing Agility and Focus16:16 Building a Market from Scratch17:27 Driving Innovation in Leadership21:37 Challenges of Leading a Unique Market25:32 Embracing Vulnerability in Leadership28:41 Legacy and Mentorship