S1E06: Outcome-First Leadership with TV Scientific’s Nick Cote

In a market obsessed with results, true leadership means knowing how to deliver them, again and again.Nick Cote, VP and Head of Supply at TV Scientific, shares how he leads through hyper-growth and constant change in the connected-TV space. He breaks down outcome-based television, how to drive measurable performance at scale, and why clarity and accountability are the ultimate competitive advantages in ad tech’s next chapter.01:55 Early lessons03:17 Culture that drives growth 07:25 How TV Scientific redefines performance 09:14 Innovation in CTV11:25 The shift to outcome-based advertising18:25 Leading through hyper-growth 26:21 Looking ahead