S1E09 - Bridging the Gap Between IR & PR to Build Attractive Investor Brands with Fabiane Goldstein, Grayling

This episode of Winning IR discusses the similarities and differences of investor relations and public relations. Fabiane Goldstein, Investor Relations Senior Director at Grayling, joins Mark Fasken to talk about the overlap between IR and PR and what IR professionals can do to maximize their investor brand. Listen to the episode or read the transcript to learn more about:How does IR relate to PR? What challenges arise when building an investor brand?Why is social media important for investor relations?How should IROs approach building a social media / PR strategy? What are the first steps they can take to get started?What challenges do international companies face when trying to enter North American markets?How can IROs determine the impact or ROI of PR?How can IROs leverage existing content to develop an investor marketing strategy?About Our Guest:Fabiane Goldstein established herself as a reference in Strategic IR in Latin America, serving clients of all sectors and sizes in strategic projects, writing dozens of articles, hosting and participating in several webinars. She brings 20 years of experience in the financial markets and is an expert on Investor Relations, Corporate Communications, Sustainability/ESG & Integrated Reports and the power of Social Media in the capital markets.Connect with Fabiane on LinkedIn here.Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir