S1E1: The Pitch by Garage: Hepmil's story

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts. What are ‘ramen profits’ and the ‘kueh lapis strategy”? Why did Hepmil Media Group, the company behind meme site SGAG, not want investments from the get-go?  Vanessa gets the skinny from Karl Mak, CEO and co-founder, in this first episode which also features comments on Hepmil’s story from Maureen Tseng, general manager of The Hoffman Agency. Highlights of the conversation:  04:32 Inception of the ‘kueh lapis’ strategy 07:58 Bridging the interests of all stakeholders: content creators, brands and channels 11:13 The key to engaging content 17:45 Why the ‘burning and learning’ business model was not for Hepmil 22:30 Pivoting to reach conservative brands 30:53 The future of content on Web3 37:30 Content is still king but mediums must evolve (and other comments from Maureen Tseng, general manager, The Hoffman Agency)  Produced by: Vanessa Ho ([email protected]), Howie Lim and Ang Guang Zheng Edited by: Howie Lim --- Follow BT podcasts: Channel: https://bt.sg/pcOM Apple Podcasts: https://bt.sg/pcAP Spotify: https://bt.sg/pcSP Google Podcasts: http://bt.sg/pcGO Website: https://www.businesstimes.com.sg/podcasts BT Money Hacks Podcast on: https://bt.sg/btmoneyhacks BT Mark To Market Podcast on: http://bt.sg/btmark2mkt WealthBT Podcast at: http://bt.sg/wealthbt PropertyBT at: https://bt.sg/btpropertybt Feedback to: [email protected] --- Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties. #BTPodcastSee omnystudio.com/listener for privacy information.