S1E13 | Why Ethical Trades Businesses Still Need to Charge More feat. Chris Tyrrell, Chris' Garage Doors

Most trades businesses do not get into trouble because they lack skill.They get into trouble because they chase work they should not take.In this episode of Builders, Makers, Doers, Andy and Elliot sit down with Chris Tyrrell, owner of Chris’s Garage Doors in Denver, Colorado.This is not just about garage doors.It is about discipline.Chris did not build his business by trying to be everything to everyone.He learned the hard way what happens when you take on work outside your lane.He underbid a job.Got into work he should not have taken.And came out of it with a lesson a lot of owners learn too late:Not every dollar is the right dollar.But this conversation goes deeper than operations.It gets into ethics.Pricing.Community impact.Culture.And the tension every owner feels when they are trying to build a real business without losing themselves in the process.This is what you’ll discover:• Why early growth can create problems if you chase the wrong jobs• The hard lesson Chris learned from underbidding commercial work• Why ethical pricing is more complicated than most customers realize• The difference between charging for time and charging for expertise• Why doing the right thing does not always scale the fastest• How Chris measures success by impact, not just income• Why giving back can become part of a company’s operating system• How community involvement can strengthen team culture and loyalty• Why grassroots networking still works for trades businesses• Why purpose is a stronger foundation than passion in businessChris also shares a perspective more owners need to hear:Doing the right thing matters.But that does not mean it always wins on a spreadsheet.This episode is not about feel-good business advice.It is about building a company with clarity.It is about knowing what kind of work you should take.What kind of leader you want to be.And what success actually means when you are the one carrying the weight of the business.If you are an owner, operator, or builder trying to grow without drifting away from your values, this conversation will feel honest.And useful.🎧 Watch the full episode and subscribe to Builders, Makers, Doers.Stay Connected & Follow the Movement• Subscribe on YouTube, Spotify, and Apple Podcasts• Follow Builders, Makers, Doers on LinkedIn → https://www.linkedin.com/company/ellerbrock-norris/• Grab a copy of Andy Bassett’s book → https://www.ellerbrock-norris.com/bookConnect with the HostsAndy Bassett, CEO, Ellerbrock-Norrishttps://www.linkedin.com/in/andy-bassett-cpcu-cic-7711853/Elliot Bassett, President and Partner, Ellerbrock-Norrishttps://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/🌐 https://www.ellerbrock-norris.com/