S1E14 | Why Marketing to Everyone Is Expensive (And Focus Wins) feat. Natasha Broxton, CEO & Founder, Select Auto Parts and Sales

Most businesses don’t stay stuck because they lack ambition.They stay stuck because they try to serve everyone, carry everything themselves, and delay the changes growth actually requires.In this episode of Builders, Makers, Doers, Andy and Cameron sit down with Natasha Broxton, CEO and founder of Select Auto Parts and Sales in Milwaukee, Wisconsin.This isn’t just a story about auto parts. It’s about focus.Natasha didn’t step into an easy business.  She built her company in a tough, old-school industry where speed, trust, relationships, and operational discipline matter every day.What makes this conversation so strong is that Natasha sees the business clearly.  She talks about the shift from working in the business to leading it.Why visibility creates credibility.Why every owner should know who their preferred customer is.And why “marketing to everyone” usually costs more than it returns.This is what you’ll discover:• Why founder growth starts with letting go of doing everything yourself• How clarity around your preferred customer changes the economics of the business• Why visibility creates trust, partnerships, and new opportunities• The real cost of broad, unfocused marketing• How Natasha built loyalty with repair shops and body shops• Why lifelong learners adapt faster than legacy operators• How AI can solve real operating problems, not just create noise• Why systems can open doors for people without decades of industry experience• Why modernizing an old-school business starts with mindset firstNatasha also shares a lesson a lot of owners learn the hard way:  The businesses that grow usually get clearer before they get bigger.If you’re an owner, operator, or builder trying to modernize your business while protecting what makes it work, this conversation will hit home.And it’s practical.▶ Watch the full episode and subscribe to Builders, Makers, Doers.Stay Connected & Follow the Movement• Subscribe on YouTube, Spotify, and Apple Podcasts• Follow Builders, Makers, Doers on LinkedInhttps://www.linkedin.com/company/ellerbrock-norris/• Grab a copy of Andy Bassett’s bookhttps://www.ellerbrock-norris.com/bookConnect with the HostsAndy BassettCEO, Ellerbrock-Norrishttps://www.linkedin.com/in/andy-bassett-cpcu-cic-7711853/Cameron CarlowChief Marketing Officer | Brand Builder, Ellerbrock-Norrishttps://www.linkedin.com/in/ccarlow/🌐 https://www.ellerbrock-norris.com/