S1E156 - Navigating through the fear of sales with Alex Goldfayn

Alex has a different path to business leadership and coaching. He was a syndicated journalist before his current role. He's learned some amazing lessons along the way and shares them with us.   Driving accountability within a sales organization Unlearning behavior around cash spiffs. What a bad pitch looks like from a marketing perspective. What tech founders miss when creating a product pitch What's working in selling in Covid Building perseverance as a child by watching your parents struggle How to coach people through the fear that stops them. Knowing things doesn't do shit, doing things does.