S1E19 - How to Craft Stories that Resonate with Lauryn Sargent of Stories Incorporated

Episode Notes In this episode, we're joined by Stories Incorporated co-founder and CEO, Lauryn Sargent! Lauryn teaches us how to craft and capture compelling candidate and employee stories that resonate throughout the talent experience. Here's what you'll learn: How to define "story" and create stories that matter Why it's an important time to focus on story What equipment and strategies are effective at capturing high-quality stories How stories can help shape our diversity and inclusion initiatives Where to share stories publicly to maximize visibility and impact Here are a few links mentioned on the podcast: www.storiesincorporated.com https://storiesincorporated.com/an-employee-testimonial-is-not-a-story-8-elements-of-a-compelling-story-for-recruitment-marketing/ https://storiesincorporated.com/whats-in-your-content-stack/ https://www.linkedin.com/company/stories-incorporated Connect with Lauryn on LinkedIn: https://www.linkedin.com/in/laurynsargent/ Subscribe to the show using your favorite podcast listening app or platform and stay tuned for future episodes. We'll be diving into talent experience management and the end-to-end talent journey with the greatest in HR, recruiting, talent acquisition, and management. The Talent Experience Show is a weekly podcast hosted by Devin Foster, Tom Tate, and Natalie McKnight and proudly brought to you by the team at Phenom.