S1E2: From Uganda to the World: Frameworks for Leadership, Empowerment & Social Impact with Joan (Uganics) and Etienne (SINA)

In the first guest episode of The Founders Atlas, we travel to Kampala, Uganda to meet two extraordinary changemakers: Joan R. Nalubega, founder of Uganics, and Etienne Salborn, founder of the Social Innovation Academy (SINA).Joan’s journey began as a child in an orphanage where malaria nearly took her life. Today, her social enterprise has helped reduce malaria cases by up to 88% in the households they reach, while employing over 40 people.Etienne, who first met Joan when she was just 10 years old, shares how SINA is reimagining education by empowering disadvantaged youth to become entrepreneurs—through trust, autonomy, and self-discovery.Together, they share a powerful story of community-led impact, overcoming bias, and designing business with deep purpose. This is The Founders Atlas. We hope you enjoy the ride —💌 Learn more about Joan & Etienne:Joan Nalubega: Website | Linkedin |Instagram Etienne Sarbonne: Website | Linkedin | Instagram📘 Show Notes & Chapters00:00 – Welcome to Kampala, Uganda03:57 – Introducing Joan and Etienne04:10 – Etienne on founding SINA06:27 – Joan on discovering purpose and founding Uganics10:44 – The role of trust in their companies13:38 – Building customer trust and empathy16:45 – Upskilling employees and leadership development19:13 – How SINA replicates across Africa22:54 – Joan on building as a young Ugandan woman29:01 – Etienne on resilience and redefining success34:09 – Joan’s vision: health equity and expansion39:26 – Etienne’s vision: replicating purpose-driven education43:05 – Closing thoughts and how to get involved