S1E2: The Pitch by Garage: Shopback's success story Ep 2

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts. How, in 8 years, did Shopback become the market leader in cashback in Southeast Asia and Australia, dominating 13 markets? Vanessa speaks to Joel Leong, one of Shopback’s co-founders to find out and also Varun Mittal, chief growth officer, Singlife with Aviva, for his take on Shopback’s success. Highlights of the conversation:  01:50 The goal was always to be ‘customer-first’ 04:18 Tackling negativity surrounding BNPL 07:22 How to defend one’s positioning 12:00 How Shopback ‘took down’ a major player in another region 15:45 The step-by-step of going into a new vertical 17:05 How Shopback grew quicker than its competitors 20:18 The driving force behind companies entering the payment space (and other comments from Varun Mittal, chief growth officer, Singlife, Aviva) Produced by: Vanessa Ho ([email protected]), Howie Lim and Ang Guang Zheng Edited by: Howie Lim --- Follow BT podcasts: Channel: https://bt.sg/pcOM Apple Podcasts: https://bt.sg/pcAP Spotify Podcasts: https://bt.sg/pcSP Google Podcasts: http://bt.sg/pcGO Website: http://bt.sg/podcasts BT Money Hacks Podcast on: https://bt.sg/btmoneyhacks BT Mark To Market Podcast on: http://bt.sg/btmark2mkt WealthBT Podcast at: http://bt.sg/wealthbt PropertyBT podcast at: https://bt.sg/btpropertybt Feedback to: [email protected] --- Do note: All analyses, opinions, recommendations and other information in this podcast are for your general information only. You should not rely on them in making any decision. Please consult a fully qualified financial adviser or professional expert for independent advice and verification. To the fullest extent permitted by law, SPH Media shall not be liable for any loss arising from the use of or reliance on any analyses, opinions, recommendations and other information in this podcast. SPH Media accepts no responsibility or liability whatsoever that may result or arise from the products, services or information of any third parties.See omnystudio.com/listener for privacy information.