S1E2 - Why You Need to Build a Customer Avatar Before You Begin Marketing

What is a Customer Avatar? Why do you need one and how can it help you grow your business? If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand. Two reasons why Customer Avatar is important It can help to drive your content marketing strategy To run an effective advertising campaign Basic Information you need to create a Customer Avatar Name Gender Age Hobbies Marital Status Occupation/Job Title Education Level How do they like to learn (Read books/Attend conferences/Follow mentors) Big challenges and pain points Resources Customer Avatar Sheet Key Takeaways: What motivates people most when they're purchasing a product or service? It's the challenge. If you can solve a problem for your prospect - hiring you is a no-brainer! Customer Avatars helps us think of our customers as real people not a faceless demographic. The more that you can understand the challenges your customers face, the more you are able to convert them into a customer. The Vault Contact Information The Vault Website The Vault Instagram The Vault Twitter The Vault Pinterest