EPISODE · Aug 28, 2022 · 35 MIN
S1E22-新闻媒介的受众
from 心满意足
* 主要参考资料：《新闻学概论（第七版）》15/16章* 文本及思维导图：公众号Annnaxm* 🔗S1E7-受众研究TIMELINE ▼00:00 引言* 传媒业经营的基本目标* 传媒业经营的三大基本原则* 这都指向了受众，证明了受众的重要地位。02:44 受众定义及受众观* 受众是学生* 受众是受指挥的芸芸众生* 受众是消费者* 受众是公众* 受众是新闻媒介的积极参与者* 受众对于新闻媒介的具体影响17:39 对受众的三特征的补充19:30 中国受众的信息需求的变化20:47 受众细分/受众的分类* 新闻媒介的受众定位/媒介对分化的对策：确立核心受众24:58 对受众的权利的补充* 批评建议权与监督权* 公共性是所有新闻媒介都具备的。27:58 受众的媒体认知* 具体内容* 可联系「媒介素养」。31:00 受众地位新变化BGM ▼*...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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S1E22-新闻媒介的受众
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