S1E24: A waft of roses, jasmines and samosas keeps perfume-making tradition in Kannauj alive: Letter from the Bureau

Kannauj is a sleepy Indian town that has managed to nurture a prized skill for generations. Synopsis: The Straits Times' foreign editor Bhagyashree Garekar chats with ST’s correspondents in the Asia-Pacific, the US and Europe. They talk about life as it goes on, amid the screaming headlines and bubbling crises. In this episode, she chats with ST's India correspondent Debarshi Dasgupta. Perfume-making is an ancient tradition in Kannauj, a city by the Ganges river in the northern Indian state of Uttar Pradesh. Kannauj’s perfume industry flourished for centuries under royal patronage, especially that of the Mughals, who ruled South Asia from the 16th to 19th century. Cheap foreign perfumes and deodorants, with their heady mix of new fragrances, swamped India from the 1990s, edging out Kannauj’s attars. Now, a new Perfume Tourism initiative launched in March 2023, seeks to revive Kannauj’s lost glory and popularise its products among individual users, allowing tourists to take a deep personalised whiff of Kannauj’s ancient perfume-making tradition, from flower to bottle. Highlights (click/tap above): 1:04 What’s so special about Kannauj? 2:40 Narrow lanes and expansive imagination 4:44 Can you make perfumes in your kitchen; what marks a good perfume  9:05 What might a Singapore-inspired perfume smell like, if Mr Pranav Kapoor, an eighth-generation perfumer, were commissioned to make it? 12:22 What is ‘mitti attar’?  14:11 Does traditional perfume making have a future?  Read Debarshi Dasgupta’s article here: https://str.sg/iw5d Produced by: Bhagyashree Garekar ([email protected]), Ernest Luis and Fa’izah Sani Edited by: Fa’izah Sani Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here: Channel: https://str.sg/JWa7 Apple Podcasts: https://str.sg/JWa8 Google Podcasts: https://str.sg/wQsB  Spotify: https://str.sg/JWaX SPH Awedio app: https://www.awedio.sg/ Website: http://str.sg/stpodcasts Feedback to: [email protected] Read Bhagyashree Garekar’s articles: https://str.sg/whNo Read Debarshi Dasgupta's articles: https://str.sg/wtmh Read ST's Letters From The Bureau: https://str.sg/3xRd Register for Asian Insider newsletter: https://str.sg/stnewsletters --- Discover more ST podcast channels: COE Watch: https://str.sg/iTtE In Your Opinion: https://str.sg/w7Qt Asian Insider: https://str.sg/JWa7 Health Check: https://str.sg/JWaN Green Pulse: https://str.sg/JWaf Your Money & Career: https://str.sg/wB2m ST Sports Talk: https://str.sg/JWRE #PopVultures: https://str.sg/JWad Music Lab: https://str.sg/w9TX Discover ST Podcasts: http://str.sg/stpodcasts --- Special edition series: The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2 Invisible Asia (9 eps): https://str.sg/wuZn Stop Scams (10 eps): https://str.sg/wuZB Singapore's War On Covid (5 eps): https://str.sg/wuJa --- Follow our shows then, if you like short, practical podcasts! #STAsianInsiderSee omnystudio.com/listener for privacy information.